Improving user experiences with integrated provider pages
Certainly Health
Certainly health enables consumers to compare and book medical and cosmetic care without worrying about surprise bills. As a contract Product Designer, I was tasked with redesigning the search results page and creating a new provider page for SEO and user experience.
Bringing price transparency to American healthcare
Overview
Users need a scalable solution to access more detailed provider information while improving SEO for the company.
The Problem
Initially, all information about a provider is on a small card on the /results page. However, space constraints on the results page mean we show very limited information about a provider. We have users who’ve wanted to click in to see more reviews for the provider.
In addition, SEO is important for an early-stage SaaS company like Certainly; a separate page for each provider, similar to websites like Zocdoc, Healthgrades, WebMD, and USnews is required.
Before designing, I conducted some research to understand user behaviors when booking an appointment online
User Research
Survey Results
Key Findings
And with SEO as a key strategy, this meant figuring out what we can do differently
Iterating solutions
Competitive Research
Design Inspo
Based on my research, my solution was to create a provider page that focused on guaranteed costs
Solution
Go from search results to provider page
I redesigned the search results page and created a new doctor’s profile page where users can find everything they need to book an appointment
For the first time ever, find guaranteed prices based on services offered
Whether it’s medical or cosmetic, users can now find exact cost breakdowns based on services the provider offers.
View available appointments based on location
Toggle between available locations and timeframes for the provider
Changing American healthcare through design and technology one step at a time
Results and Conclusion
Certainly Health's new provider page is showing some exciting outcomes, with a 350% increase in impressions and better SEO rankings for our partner doctors in just the first month. These new pages and features highlight Certainly Health's commitment to shaking things up in healthcare with innovative design and a mission to make transparency a key part of how users engage with our platform.
But wait, there more
I also redesigned Certainly’s main site. Click below to explore all that Certainly has to offer!
