Mercy House
Design for year-round nonprofit marketing campaigns. As the Marketing Specialist at Mercy House, I had the opportunity to wear many different hats, one of them was design!
Scroll through to see some of the projects I worked on Mercy House ☟
About Mercy House
Mercy House is a nonprofit organization that provides housing support to those experiencing homelessness. As the Marketing Specialist, I had the opportunity to design fundraising campaigns and build a stronger social media presence to help end homelessness.
Year-End Mailer Campaign
Every year, we reach out to our major donors to donate to our cause. Each donor received a segmented mailing insert that gave information about Mercy House’s work based on the region they are located in.
Role | Graphic Designer
Outcomes | $207,000
Annual Report Campaign
This project was a fundraising printed mailer. As the graphic designer, I was a part of the visual design of the product including all graphics and icons.
Role | Graphic Designer
Outcome | Raised $20,000
Christmas Mailer Campaign
I designed a Christmas card to send out to all our donors for a fundraising campaign during the holidays.
Role | Graphic Designer
Outcomes | $10,000
Social Media
I was in charge of creating digital content for all social media platforms for Mercy House. This includes creating graphic designs for infographics, staff highlights, fundraising campaigns etc.
Outcomes
Increased following across all digital platforms by an average of 15%
Launched Regional Facebook pages for each region that Mercy House is based in
Recruited and trained quarterly interns