Internship Project
Passage AI
Passage AI reduces fraud and evictions using advanced AI
Overview
As a Product Design Intern at a small startup, I designed mockups for a product using advanced AI to combat rental fraud. I created high-fidelity prototypes in Figma, implemented designs into Webflow, and conducted user research for effective testing and feedback.
Reduce Fraud and Eviction with AI
Discover
When I started my research I wanted to learn about the problems that leasing agents faced. At the discovery phase of a startup, my job was to create a user-friendly demo to bring in new clients in a quick amount of time
Research
Competitive Research
Before interviews, I researched the problems space a bit more
Goal
Pitch a product that will help leasing agents find and keep track of trustable renters
Design
I wanted to approach this by creating designs and showing them to our target audience
Leasing Agent Dashboard
Landing page
Applicant Flow
Utilizing the design-first approach, I created mockups
User Testing
I wanted to test out the designs with leasing agents and find what they thought of the product idea. I observed as they interacted with the designs and asked questions regarding their initial thoughts and needs.
LA
Facts
Landing page
I walked the streets of LA to test out the designs with leasing agents
Findings & Recommended Next Steps
Although at first I thought that visual design was a large area of opportunity, testing the product we found that this was not a blocker for agents when doing their work. Through user research I found that although there was a need for a centralized place for leasing agents to keep track of their applicants, platforms like Snappt and other applications have been widely accepted by larger properties therefore entering this market would require more iterations and collaboration from the business.